Until now, your visitors could only reach you through the WhatsApp button on your page. Today we're adding a new option: your own Smart Assistant, chatting with them for you — by text and by voice — using your business's real information.

You could already talk to Boty by voice (read that announcement here). Now Boty can also reply with its own voice — both on WhatsApp and in your editor's chat.

Typing isn't always the fastest way, especially from your phone. That's why Boty now understands voice too, both on WhatsApp and in your editor's chat.

If you've ever ended up with two websites by accident (one finished, one half-filled somewhere), this one's for you.

We made two small improvements to the editor that make a real difference day to day: it's now easier to clear a text or image field, and if you do it by accident, no drama.

It's easy to edit your page and forget to publish it — especially if you get pulled away mid-edit. Now the editor gives you a heads-up so that doesn't happen.

You can now invite other people to edit your website with you — great if you work with a partner, a family member, or someone on your team.

We simplified the payment and verification process in Hola Tienda: fewer steps, fewer clicks, and more direct access to your account.

You no longer need to open your browser to talk to Boty. As of today, Boty replies directly on WhatsApp — so you can get answers, check pricing, or create your professional page from the very same conversation where you already talk to your customers.

Editing your page is now more direct: no more hunting for hidden icons, just tap what you want to change.